JULY 2017 – If you went to the very first Pitchfork Music Festival, which was called the Intonation Fest, you may remember how young and scrappy it was — similar to how Pitchfork the music site was back then. It pulled together some of the top indie artists in rock, hip hop and dance music and it was glorious. It was 2005, tickets cost $15 per day and acts like Tortoise, Death From Above 1979, Broken Social Scene, Jean Grae, Diplo, Andrew Bird and the Decemberists played for the masses.
Fast forward 12 years and Pitchfork is all grown up. Now owned by Conde Nast, Pitchfork is still one of the coolest music gatherings in the country. It has three stages, a full culinary piece, a vendor village and so much more. This year, not unlike years past, Pitchfork has curated one of the best lineups featuring LCD Soundsystem, A Tribe Called Quest, Solange, Vince Staples, PJ Harvey, Dirty Projectors, The Avalanches, Nicholas Jaar, Madlib, George Clinton and Parliament Funkadelic, Derrick Carter, Jamila Woods, Angle Olson, Arab Strap and so many more established and emerging acts. Unlike Lollapalooza, which sees upwards of 100,000 people per day, Pitchfork stands at a much more manageable crowd size estimated to top out at 20,000 so it’s easy to walk around, get a beer, use a port-a-potty or find a spot on the grass to chill.
One addition this year is Pitchfork +Plus, which gives anyone who wants to spend the money VIP access. You can upgrade from your three-day pass for $195 or just buy a +Plus pass for $365. It gives you access to better viewing areas, shady parts, charging stations, free lockers, air conditioned bathrooms and great food offerings from Land & Sea Dept. That includes food from Parsons Chicken & Fish and drinks from Lost Lake, which is overseen by master mixologist Paul McGee. Think Land & Sea sounds familiar? If you’ve ever hung out in Game Room, Drawing Room, Milk Room or Cherry Circle Room at the Chicago Athletic Association hotel, they’re all run by Land & Sea. So you’ll be getting a piece of us down at Pitchfork, too!
Whatever way you decide to do Pitchfork, you’ll love it. It really is one of our favorite festivals and, unless you’re a super music geek, you’ll no doubt get turned on to some new artists you never heard of. It’s all part of the experience!